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The Role & Power of Data in Fundraising
In the world of fundraising, data analysis is a tool of potentially enormous power, but one that is widely under-utilized. This paper makes the case that all nonprofits should commit to supporting their fundraising activities by adopting set practices in data analysis to guide both strategic decision-making and tactical operations. It articulates the key advantages of doing so and begins exploring the first steps for fundraising teams to take in becoming more quantitatively oriented.